The TVs also sport 2.2GB of internal storage (expandable by up to 32GB) along with 1GB of RAM and a dual-core CPU. Other features include DLNA compatibility, screen mirroring, preloaded games and plenty of connectivity options, including Wi-Fi, USB and HDMI.
The new 4K range from Micromax significantly undercuts the competition on pricing, and this is expected to be a major USP for Micromax. Buyers have been used to paying far more for 4K TVs and this kind of aggressive pricing is expected to force other TV manufacturers to reduce their prices, or offer better features. Unfortunately, a lack of proper 4K content in India still makes 4K TVs somewhat of a luxury, but Micromax can now hope to eliminate that mindset with their aggressive pricing strategy.