BlackBerry Black Friday Sale Is Already Live With Big Discounts on Smartphones

BlackBerry Black Friday Sale Is Already Live With Big Discounts on SmartphonesBlack Friday is just around the corner, and as the tradition goes, the best tech deals will be up for grabs. BlackBerry has already gone live with its Black Friday sale and it gives customers the chance to save up to 53 percent on select smartphones like the BlackBerry Priv, DTEK50, BlackBerry Passport, and BlackBerry Leap.

As part of the sale, BlackBerry has slashed prices on most of its smartphone lineup on the ShopBlackBerry website. Starting with the BlackBerry Leap – it is now available for purchase for just $159 (roughly Rs. 11,000). The smartphone’s original price is $199 (roughly Rs.13,700).

The recently released BlackBerry DTEK50 gets a $70 (roughly Rs.4,800) discount, and is available for purchase at $229 (roughly Rs. 15,800) on the website. There’s no promotional offer on the BlackBerry DTEK60 and the smartphone hasn’t received any price cut. It is available at its original price of $499 (roughly Rs.34,300), but a free softshell and a rapid charger is being bundled in with every purchase.

If you miss the QWERTY keypad, and don’t mind huge smartphones, then the Blackberry Passport might interest you. The black variant gets a whopping $250 (roughly Rs.17,200) discount, and is available for purchase for $249 (roughly Rs. 17,200) only (original price is $499). The Silver Edition Blackberry Passport is available for $299 (roughly Rs.20,600) only, down from its original price of $549 (roughly Rs.37,800).

Lastly, the BlackBerry Priv smartphone launched last year in November also gets a discount. It is available for just $299 (roughly Rs. 20,600) instead of its original price of $649 (roughly Rs.44,600). Just to recap, the BlackBerry Priv was launched in India in January this year for Rs. 62,990.

Nintendo Switch Price to Be $250 and $300: Report

It appears that the Nintendo Switch price may make it more affordable than the recently discontinued Wii U.

You could spend upto $299.99 (around Rs. 20,250) for the Switch depending on the version you want to buy. Much like the Wii U, there will be two editions of it.

“UK specialist gaming retail chain GAME has been informed of the Nintendo Switch’s wholesale price to retailers, and is planning on selling their basic SKU (stock keeping unit) of the system in stores for £199.99,” a post on LetsPlayVideoGames reads. “We have also learned that a separate SKU featuring more internal storage and a packed in game is planned to sell at £249.99. We have heard rumours as to what this pack in game is, but we currently have only one source on this information so we are unwilling to talk about that pack in title at this time. Both our sources have told us that additional Switch Pro Controllers are expected to sell at launch for £39.99 at GAME.”

This will, if Nintendo’s plans bear fruition, result in a dollar pricing of $249.99 (approximately Rs. 17,000) and $299.99 (around Rs. 20,250) respectively.

“Lastly, we have been told that Nintendo is planning for the Switch to be close to direct conversion price comparable across regions, which we have been told is tied into their push for the system to be region free. This would in theory put the USA price of the system at approximately $249.99 and $299.99 (This is based off conversions, not any insider information).”

This comes after LetsPlayVideoGames reported that the Switch could sport a March 17 release date and information on the Nintendo Switch developer kit.
As we’ve seen with the Nintendo 3DS and Wii U, Nintendo has not exactly been consumer-friendly with its region-free policies, locking both consoles to the territories they’re sold in with regards to games, digital purchases and the like. This could be a big plus point if true, particularly for those of us in countries like India where Nintendo does not have an official presence.

Prior to this, several reports pegged the price of the Switch to be on the higher side.

“A long-in-the-works revamp to the company’s consoles — the NX, with reveal coming next week — is liable to come at a price that will result in a “major” disappointment for volume sales, the firm Macquarie says,” according to a post on investor website Seeking Alpha. “Speculation is putting the price of the new console between $300 and $350, in line with competing consoles, vs. the Wii’s former discount to rival boxes from Sony and Microsoft.”

Lyft Lifts Off With New Look, Light-Up Beacons

Lyft Lifts Off With New Look, Light-Up BeaconsRide-hailing service Lyft, the underdog rival to Uber, is getting rid of its iconic pink moustache logo and replacing it with something more useful – beacons.

The light-up beacons, which Lyft calls “amps,” will be on the dashboard of Lyft drivers’ cars beginning January 1 in New York, Las Vegas, San Francisco and Los Angeles.

Beacons can communicate with people’s smartphones using Bluetooth technology. In retail stores, this means guiding you to a certain shoe display, for example.

With Lyft, it means having your driver’s beacon light up a specific color once he or she is near. You can have your phone light up in that same color, too, then hold it up so the driver can see you.

Lyft says this will make it easier and safer for drivers and riders to find each other. This can be especially helpful at night, or in crowded areas where multiple people might be hailing a ride.

San Francisco-based says it won’t use the beacons for ads, though the passenger-facing side might be devoted to sponsored campaigns, such as a beer company warning against drinking and driving.

Lyft’s first symbol was a giant, bright pink, fuzzy moustache attached to the front of drivers’ cars. But it soon became cumbersome (it could get quite dirty, for example), and maybe a little too whimsical for a company working to expand. Next came the “glowstache,” a compact, pink, glowing plastic moustache. The amp, while still bright pink, is a clean, oval shape.

Lyft held a retirement party for the ‘stache, said Melissa Waters, vice president of marketing. But the pink stays.

“It’s loud, proud, quirky, fun,” she said. In upcoming TV ads, Lyft paints itself as just that, in deep contrast to a menacing, slick ride-hailing company called “Ride Corp.”